The more options, the better, right? Not always so when it comes to pizza crusts. Offering too many options on your menu can not only overwhelm customers, it can overextend your staff.
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People love pizza! On average, Americans gobble up 23 pounds per person per year, and the pizza industry proves it with multi-year sustained growth—most recently reported as 2.35% in 2016.
Who doesn’t love a pizza with the perfect balance of chewy and crisp texture, a hint of unique smoky flavor, and the artisanal appearance of a hearth-baked pie? These are the distinct, mouth-watering characteristics only made possible when pizzas are cooked in a high-heat, wood-fired oven.
In our latest video, Chef Luke from Alive & Kickin’ Pizza Crust weighs in on the pros and cons of making your own dough, and how to recognize when it may be time to transition to using dough balls and pre-made crusts.
The appeal of a wood-fired oven is unmistakable. Its high baking temperatures, wood fuel, and fast baking times test the finesse of skilled chefs, and the gourmet pies produced are well worth the typically upscale prices. Plus, the substantial size and rustic brick or clay construction of a wood-fired oven adds to the customer experience and makes a not-so-subtle statement about the quality they can expect more so than other oven types.
Nearly three-quarters of Americans claim they read nutrition labels, and most “strongly agree” that they prioritize recognizable ingredients as a key indicator of healthier food.
Our Pizza Crust Types series has explored many varieties: whole grain, multigrain, flatbread, par-baked and self-rising. All have their own distinct charm, but perhaps none offer more versatility and scratch-made taste than dough balls.
Thick, thin or somewhere in-between, the debate rages about which crust style makes for the perfect pizza. Like the whole grain, multigrain and flatbread varieties we’ve already explored in our Pizza Crust Types series, par-baked and self-rising crusts offer unique characteristics that make for bold signature pies or tried-and-true menu selections.
Ancient in origin and a world traveler like the people who first made it, flatbread (or “first bread”) evolved from a basic cultural staple of ground grain and water into a beloved, versatile flat crust infused with signature mixes of herbs and spices that complement any number of toppings.
When creating or expanding menu offerings, experimenting with different crust types is a great way to generate interest and buzz that will draw in new patrons. It’s also a perfect opportunity to capitalize on popular trends, like healthier eating options.