Restaurant success doesn’t happen in a vacuum. It undoubtedly takes commitment by owners/operators, management and the pizza team, but have you considered your customers’ role?
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Independence and freedom. You probably heard these two words a lot this past weekend as the country commemorated July 4th. The spirit of the holiday inspired us to have a little “independents” celebration of our own – recognizing and thanking the many independent pizzeria owners/operators who entrust their business and unique, signature creations to Alive & Kickin’ Pizza Crust.
Despite your best efforts, there’s no way to please everyone – and that leads to the occasional customer complaint. Instead of running yourself ragged trying to be all things to all people, accept the fact that you will receive negative feedback from time to time and take comfort in knowing you are not alone.
These days, it’s common to associate customer relationship-building with gaining more social media traffic and followers. Undoubtedly, social media plays an important role in business. But, to paraphrase the Cheers TV show theme song, “Sometimes, patrons want to go where everybody knows their names.”
When your waitstaff is excited and having a great time serving pies, patrons can’t help but feed on the energy. The result? They’ll want to spend more time in your restaurant, and will spend more money when tempted with upsells. Patrons have new flavor adventures. Servers get better tips on higher ticket totals. You make more money. Everyone wins!
With nearly 80% of all U.S. pizzerias offering delivery these days, pizza makers that don’t can be at a serious disadvantage in their local market, especially given the convenience and popularity of online ordering. Offering delivery is an attractive way to grow revenue, efficiently handle orders, and expand your customer base, but that’s not to say it’s without its headaches. Restaurant operators and GMs still have to balance orders for dine-in customers and delivery, while also overseeing delivery drivers and ensuring they’re properly trained, licensed, and insured. If only there was a way to make things easier…