The Positively Pizza Blog

Your one-stop resource for insights and tips related to pizza: making, eating, and selling it!


Unique Ways to Use Your Pizza Box as a Marketing Tool

[fa icon="calendar'] Apr 26, 2017 9:15:00 AM / by Dan Pecha posted in Restaurant Marketing

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The pizza box is an industry mainstay for transporting pizza, whether it’s take-n-bake, delivery, or leftovers. It’s so ubiquitous, in fact, that many pizzeria owners and operators overlook its potential—and power—as a marketing tool. Don’t miss out on this valuable opportunity!

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How to Know if Your Pizzeria Should Offer Delivery

[fa icon="calendar'] Mar 1, 2017 10:21:00 AM / by Dan Pecha posted in General Operations, Customer Service, Restaurant Marketing

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Pizza and delivery have been synonymous for decades, and the number of people having it delivered to their doorstep continues to rise. But those customers still expect the same fast, fresh and hot pizza they’d enjoy if they were sitting at a table in your restaurant.

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5 Loyalty Programs to Recognize and Thank Your Customers

[fa icon="calendar'] Nov 22, 2016 9:20:00 AM / by Dan Pecha posted in General Operations, Customer Service, Restaurant Marketing

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Restaurant success doesn’t happen in a vacuum. It undoubtedly takes commitment by owners/operators, management and the pizza team, but have you considered your customers’ role? 

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Pizza Shop Seasonal Menu Ideas: On-Trend Pies and Promotions

[fa icon="calendar'] Oct 11, 2016 2:07:06 PM / by Luke Siedow posted in Menus & Recipes, Restaurant Marketing

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According to Technomic’s 2016 Pizza Consumer Trend Report, 39% of patrons say that new and innovative pizza toppings are key to a good pizza and a great experience – a 6% jump from only two years ago.

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4 Questions to Ask Before Adding a New Location

[fa icon="calendar'] Jul 20, 2016 8:51:00 AM / by Dan Pecha posted in Restaurant Marketing

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When business is booming and there’s no sign of a slowdown, the first question that comes to an owner/operator’s mind is often, “Is it time to open a new location?”

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How Non-Traditional Marketing Keeps Pizzerias Competitive and Profitable

[fa icon="calendar'] May 11, 2016 8:25:00 AM / by Nick Charles posted in Restaurant Marketing

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The pizza business is a competitive one, made even more so with the use of social media campaigns and mobile technologies to capture the attention – and mindshare – of patrons. Are small to mid-size pizzerias at a disadvantage in the age of the big guys’ wide reach and the audiences’ increasingly short attention spans? Not necessarily.

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How to Build Your Pizzeria Business Using Social Media

[fa icon="calendar'] Mar 30, 2016 8:00:00 AM / by Nick Charles posted in Restaurant Marketing

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It’s estimated that at least 80% of people search for restaurants online. Building a strong social network for your pizzeria is a must-do to keep pace with competitors and to grow business.

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11 Pizzeria Profitability Tips for 2016

[fa icon="calendar'] Jan 6, 2016 8:00:00 AM / by Dan Pecha posted in General Operations, Restaurant Marketing

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With annual sales flirting with $40 billion and a recent spike in cultural popularity thanks partially to celebrity endorsements (and some of their high-visibility delivery pranks), it’s hard to believe that the U.S. pizza restaurant industry has reached the mature stage of it’s life cycle; however, that’s the reality.

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Recipes to Ring in the Holidays (and Ring Up Sales)

[fa icon="calendar'] Dec 9, 2015 8:00:00 AM / by Luke Siedow posted in Menus & Recipes, Restaurant Marketing

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With holiday fare everywhere, your pizzeria faces some stiff competition for the dining dollar. However, with a bit of ingenuity and a touch of holiday recipe magic, you could wrap up your “fare” share of holiday sales.

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