The pizza box is an industry mainstay for transporting pizza, whether it’s take-n-bake, delivery, or leftovers. It’s so ubiquitous, in fact, that many pizzeria owners and operators overlook its potential—and power—as a marketing tool. Don’t miss out on this valuable opportunity!
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Pizza and delivery have been synonymous for decades, and the number of people having it delivered to their doorstep continues to rise. But those customers still expect the same fast, fresh and hot pizza they’d enjoy if they were sitting at a table in your restaurant.
Restaurant success doesn’t happen in a vacuum. It undoubtedly takes commitment by owners/operators, management and the pizza team, but have you considered your customers’ role?
According to Technomic’s 2016 Pizza Consumer Trend Report, 39% of patrons say that new and innovative pizza toppings are key to a good pizza and a great experience – a 6% jump from only two years ago.
When business is booming and there’s no sign of a slowdown, the first question that comes to an owner/operator’s mind is often, “Is it time to open a new location?”
The pizza business is a competitive one, made even more so with the use of social media campaigns and mobile technologies to capture the attention – and mindshare – of patrons. Are small to mid-size pizzerias at a disadvantage in the age of the big guys’ wide reach and the audiences’ increasingly short attention spans? Not necessarily.
It’s estimated that at least 80% of people search for restaurants online. Building a strong social network for your pizzeria is a must-do to keep pace with competitors and to grow business.
With annual sales flirting with $40 billion and a recent spike in cultural popularity thanks partially to celebrity endorsements (and some of their high-visibility delivery pranks), it’s hard to believe that the U.S. pizza restaurant industry has reached the mature stage of it’s life cycle; however, that’s the reality.
With holiday fare everywhere, your pizzeria faces some stiff competition for the dining dollar. However, with a bit of ingenuity and a touch of holiday recipe magic, you could wrap up your “fare” share of holiday sales.