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What Do Better-For-You Eating Trends Reveal About Healthy Pizza Options?

August 25 2021 by Luke Siedow


When it comes to food, taste wins the day. Nearly 90% of survey respondents ranked it as their number one reason for choosing particular items.1 However, that same survey also revealed a slightly less expected response — 60% prioritize how healthy a certain food is before buying.1

Some experts point to pandemic-related restrictions as a catalyst for people’s willingness to embrace better-for-you eating.1 Others cite a rise in food allergies and “special diets” aimed at managing chronic illnesses as the basis for the shift.2,3

For retail, restaurant, entertainment venue operators, and others, knowing why Americans are embracing better-for-you eating is less important than understanding how to feed the need.

Healthy Pizza, Unhealthy Outlook?

Better-for-you eaters aren’t willing to abandon pizza altogether, but they are looking for a certain amount of guilt-free indulgence. About 30% claim they would eat more pizza if healthier choices were available.4 The fact is, there are better-for-you pizzas on the market. The sad fact is that many just aren’t very good.

For many customers, “healthy pizza options” conjures up bad experiences with gummy, bland crusts that look as unappealing as they taste. It’s no surprise, then, that there is some reticence about opting for, say, a cauliflower pizza crust.

Gluten free pizza crusts typically suffer the same fate. The thought of a pasty mix in place of a traditional well-structured crust can be off-putting. In some cases, there is also the use of GMOs and preservatives to consider — a dealbreaker for better-for-you customers seeking functional and healthy ingredients.


ALSO READ: Gluten Free Pizza Crusts — A Perfect Complement to Regular Par-Baked Crusts

No to Gluten, GMOs, and Preservatives. Yes to Variety, Texture, and Taste!

Instead of apologizing for mediocre “healthy pizza options,” you can wow better-for-you eaters with premium healthy pies made with new Alive & Kickin’ Gluten Free Pizza Crusts.

No gluten. No GMOs. No preservatives. That means a big “yes!” from the better-for-you crowd when you offer tempting — and profitable — possibilities on any of the 6 varieties of these flavorful, delicately crunchable crusts. It’s an unexpected and unbelievable customer experience that will make better-for-you eaters believers in healthy pizza.

Learn more about what’s trending in better-for-you eating and how Alive & Kickin’ Gluten Free Crusts feed the need in our fact sheet, Gluten Free Pizza Crusts: Better Choices for Better-for-You Eating. Click the button below to download your copy now.

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1FoodDive, FoodDive, “Coronavirus changed 85% of consumers' food habits,”, June 10, 2020

2Asthma and Allergy Foundation of America, Allergy Facts |, Undated

3MedPageToday, How Many Americans Now on Special Diets?, November 3, 2020

4Restaurant Business Online, Top trends driving strong pizza consumption - Restaurant Business Online, January 19, 2021

Categories: Pizza Crust

Luke Siedow

Written by Luke Siedow

Culinary Specialist, Alive & Kickin' Pizza Crust
Not only is Luke a trained culinologist, but he has managed a successful pizzeria – and currently owns one! Luke brings value to a number of areas throughout Alive & Kickin’, including sales, culinary, and product showings – experience that makes him able to solve even the trickiest challenges operators face. Luke is also the face of Alive & Kickin’ in many of our demo videos!