About 350 slices of pizza are sold every second in the United States. That kind of demand generates a lot of business, especially for venues that offer on-trend pizza that customers seek out. There’s always a place for tried-and-true pizza crust favorites like deep dish and thin crust, but ignoring the sustained popularity of elevated offerings like wood fired pizza could mean a less than robust bottom line.
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Fire and food. The combination arguably goes back thousands of years, but the recent spike in the popularity of wood fired pizza has made everything old new again. Customer demand for an authentic wood fired pizza experience has presented a challenge for entertainment venues, c-stores and delis since they generally lack a key piece of equipment: a wood fired oven.
With the average American packing in about 4,500 calories on Thanksgiving Day, it’s clear we can’t get enough of the holiday’s tastes and temptations.
Having turkey and all the trimmings may be tradition, but who says you have to serve it in a traditional way?
Put a twist on Turkey Day in your pizzeria! Pies topped with fall feast favorites are sure to intrigue and delight patrons, plus they give you the flexibility to bundle meal deals or offer per-slice specials. You’ll be thankful for the bottom line boost in your holiday sales!
Chef Luke from Alive & Kickin’ Pizza Crust is back to talk about one of today’s most prevalent and adaptable menu trends: flatbread.
People love grilling pizza at home, so imagine their delight if they’d find grilled pizza at your venue — especially if pies aren’t your specialty. Owners/operators of restaurants or entertainment venue chains are finding adding grilled pizza to the menu is a true brand differentiator, and many are surprised at just how easy it is to do once they understand how to maximize their grill’s capabilities.
Pizza is a perennial favorite of the grab-n-go crowd, but biting into a soggy or tough crust could leave a bad taste about your c-store in their mouths. Given that NACS reports that 60% of customers consume c-store food (including pizza), driving sales of over $40 billion annually, it’s important that you provide pies that consistently meet their taste and quality expectations.
Perhaps you’re looking to introduce something new on your menu, or maybe your operation needs to reinvigorate sales. Among the options, you may consider adding take 'n' bake pizza. This offering has the potential attract new customers, delight current ones, or give your bottom line a boost. But, like any business opportunity, expanding into take 'n' bake brings with it a number of considerations to determine if it’s the right fit for your operation.
As the pizza crust experts, Alive & Kickin’ is often sought out by operators — and distributors looking to help operators — to answer questions about differences in commercial pizza crust types. We’re happy to help! Here’s a brief summary of some of the most commonly encountered pizza crust styles:
Until recently, wood-fired pizzas have been reserved only for restaurants that have installed a special wood-fired oven. This artisanal method of making pizza has been around since the conception of pizza itself, and involves heating a dome-shaped stone or brick deck oven to temperatures up to 800°F using real wood as a heat source. This gives wood-fired pizza an irreplicable smoky flavor, as well as a light, crispy texture, and perfectly charred bottom.
The more options, the better, right? Not always so when it comes to pizza crusts. Offering too many options on your menu can not only overwhelm customers, it can overextend your staff.