Flour, water, yeast, salt, sugar, and oil. The ingredients list of traditional pizza dough is mainstream, maybe even a little boring. Yet, customers almost universally agree that the crust is the most important part of any pizza. Imagine their surprise and delight if you introduced a custom crust that ramps up the entire pizza experience with flavors inspired by the hottest food trends or seasonal influences.
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This article was originally published in April 2016 and has been updated for 2018.
Scratch-made dough. There’s nothing like it — or is there? Pre-made dough balls offer the same quality, customized flavor profiles and performance as dough you mix on-site, but without the considerable time and labor commitment.
Many people understand the advantages of using frozen dough balls, but did you know just how many styles of pizza you can make from them? In the past, we’ve shown you how to use dough balls for styles like hand-tossed and wood-fired pizzas. This time, Chef Luke from Alive & Kickin’ Pizza Crust shows off just how easy it is to tackle signature pizza styles of Take ‘n’ Bake, Detroit-style and Chicago-style deep dish pizzas — all using pre-made dough balls.
Growth is a top priority for multi-store pizzeria owners/operators, but have you considered how meeting that goal will change how you do business?
Did you know that it’s possible to have your restaurant’s pizza dough balls or crusts – using your unique recipe – made for you by a manufacturer? When you partner with a crust expert who’s got experience getting even the most complex recipes “just right,” you’re able to:
The success of your pizzeria depends on many factors: pricing, location, customer experience and more. But the most important driver of success is the flavor and quality of your food — it’s why customers keep coming back. As you grow and add more locations, it becomes difficult to replicate those experiences and quality at each one. The crust and final products produced by employees at different locations will inevitably have variances — whether from unintended mistakes in how the recipes are executed or from uncontrollable differences like water quality, weather and other surroundings.
In our latest video, Chef Luke from Alive & Kickin’ Pizza Crust weighs in on the pros and cons of making your own dough, and how to recognize when it may be time to transition to using dough balls and pre-made crusts.
Nearly three-quarters of Americans claim they read nutrition labels, and most “strongly agree” that they prioritize recognizable ingredients as a key indicator of healthier food.
Our Pizza Crust Types series has explored many varieties: whole grain, multigrain, flatbread, par-baked and self-rising. All have their own distinct charm, but perhaps none offer more versatility and scratch-made taste than dough balls.
Ancient in origin and a world traveler like the people who first made it, flatbread (or “first bread”) evolved from a basic cultural staple of ground grain and water into a beloved, versatile flat crust infused with signature mixes of herbs and spices that complement any number of toppings.