Goodfellas Pizza maximized their kitchen — and margins — by minimizing dough prep

Scratch-making dough is more than a labor commitment. Many pizza operations — like Goodfellas Pizza — don’t fully appreciate the space needed until their kitchen is squeezed to store equipment and ingredients.

Our Goodfellas Pizza Case Study explores the journey the pizzeria took with Alive & Kickin’ Pizza Crust to bring custom pre-made dough balls on board and ultimately help them:

  • Increase food capacity by having more available kitchen space for the walk-in cooler, dry storage shelving and prep

  • Save money by decreasing required labor time, and eliminating the maintenance and liability insurance premiums associated with on-site mixing equipment

  • Consistently achieve the unique New York style crust quality they desired without making dough from scratch


Discover how pre-made dough balls can help your operation maximize space and margins. Complete the form to access your copy of the case study now!