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Boosting Your C-Store Profits with Pizza

September 1 2023 by Nick Charles

There’s never been a better time to kick-start your pizza program. Whether you’re creating one from scratch or aiming to improve your c-store’s pizza offerings, the process has become easier—and more profitable—than ever.

Why Pizza is Profitable for C-Stores

Any time you can get customers into your c-store, the longer they linger, the larger your profits will be. A pizza program is a great way to capitalize on recent consumer trends:

  • 47% of consumers eat pizza weekly1
  • 64% of c-stores offer pizza1
  • ~15% of c-stores’ fuel customers make in-store purchase2
  • 59% of customers consider c-stores on par with QSRs3

Download our new guide, In Crust We Trust: How Pizza Makes More Profits for your C-Store, to learn more about all the “dough” you can make with a c-store pizza program.

47% of Americans eat pizza every week

Find the Best Pizza Program for your C-Store

Whether big or small, one location or many, your store(s) is able to take on the unique challenges of a pizza program. There are many ways to satisfy your customers’ pizza craving while staying comfortably within your operational budget:

  • Tasty options such as selling pizza by the slice, take-and-bake full pies, or offering your own branded frozen pizzas
  • Pizza promotions like limited-time offers, discounts from and bundles with other purchases (such as fuel), plus coordinating sales with events and low-traffic times
  • Savory sources for ready-made frozen dough balls, par-baked crusts, and pizza sauces

1 in 5 Americans purchase grab and go foods from c-store - numerous times per week

Topping Your Sales—and Your Competition

Implementing a pizza program in your c-stores can seem a bit overwhelming, but the shortest path to incredible profits starts with delicious AK Pizza Crust.

Our new guide, In Crust We Trust: How Pizza Makes More Profits for Your C-Store shows stats on why the time is right for your store to step up your pizza offerings, how to do it, and success stories and strategies from c-stores like yours.




For the latest industry insights and greatest tips for getting a bigger slice of business, download your free guide today.


[1] Technomic, “C-Store Operator Update,” 2022.

[2] National Association of Convenience Stores (NACS)

[3] Bluedot, “The Convenience Experience Report”

Categories: Pizza Crust, Dough Balls, C-Stores

Nick Charles

Written by Nick Charles

President, Alive & Kickin' Pizza Crust
Nick has been in the pizza dough business for more than 20 years. He heads up the company’s customer development and service (making sure they’re always happy with our product and our processes) and manages the overall business. It’s a big job, and he’s the right guy to do it!