Upscale ingredients and food are appealing to customers. In fact, recent Technomic data points in that direction, reporting that 37% of diners actively seek out venues that offer premium choices — and are willing to pay more for the experience.
Wood fired pizza fits squarely into this customer preference, but doesn’t cashing in on the trend mean having an operation outfitted with a wood fired oven? Is every stadium, movie theater, c-store, deli, and other non-traditional foodservice location without a wood fired oven simply out of luck?
No and no. Here’s why.