Slice Into Success with the Latest C-Store Insights
Pizza and convenience stores are both having a moment in the hot seat. (Major main course energy.) Now’s the time to leverage the newest c-store and food industry research, trends, and tips to make your pizza program more profitable than ever.
The Proof is in the Pie
The way to a c-store customer’s heart is through their stomach—more specifically, by offering hot, ready, and consistently tasty pizza. The numbers don’t lie …
- 33% of Americans eat pizza at least once a week1
- 62% of shoppers say they go to c-stores specifically for food2
- 45% of c-store shoppers purchase hot food at least once a week, with pizza being among their most common orders3
- Americans are open to a 10-11% price increase on items like made-to-order meals and snacks2
Meeting Unique Customer Kneads for Pizza
Now we know that customers want c-store grub, and they really want pizza. But how can you ensure you serve what they're craving? Of course, you know your customers better than anyone, so use your expertise (plus our support and pizza products!) to implement the most profitable pizza program.
Choose from pizza by the slice, personal pizzas, take and bake pizzas, or fully topped frozen pizzas. Or walk on the wild side and go totally tailored with made-to-order pizzas or bespoke crusts.
Customers are even open to giving you feedback that will help you customize offerings just for them—Datassential reports 60% of customers are most interested in voting on new flavors.4 We smell a social media contest or taste testing event …
Delish Marketing Ideas to Support Your Pizza Program
Add a little more oomph to your program, fuel customer excitement, and drive more foot traffic with these creative marketing ideas:
- Run specials that meet customers where (and when) they are. Cater to busy, tired parents trying to put dinner on the table with Thursday night BOGO pizzas. Or try a Friday Night Slice promo for folks who want a bite before their night out.
- Pair pizza with other must-haves and emerging favorites. Do your customers go crazy for fiery Takis or Flamin’ Hot Cheetos? Run a promotion matching up spicy snacks with pineapple and sweet chili pizzas for memorable flavor combinations.
- Get saucy with it. YouGov reports that the majority of Americans enjoy a dipping sauce with their pizza. 23% do marinara; another 23% do garlic butter. 22% say they opt for ranch. Pair your pizza flavors with sauces—big dippers won’t be able to resist.
We’ve got even more of these delicious ideas in our free guide, Elevating C-Store Profits with Pizza. Get it while it’s hot—download yours now.
Sources:
- Gozney, “We Love Our ‘Za: A Look at How Americans Eat Pizza”
- Convenience Store News, “Summer Travelers Willing to Pay for Preferred Convenience”
- Restaurant Finance Monitor, “Convenience Stores Represent a Growing Competitive Threat to Restaurants, Particularly QSRs”
- Convenience Store News, “Unlocking the Power of Pizza”
