In 1889, when a famed Naples pizza chef trundled three different pizzas — fully cooked and piping hot — to the doorstep of the hungry and demanding King Umberto I of Italy and Queen Margherita of Savoy, little did he know that he started a trend that's alive and well hundreds of years later.
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Given that some of the top national pizza chains garner about 15% of their collective total annual revenue from digital platforms, mobile apps are a viable and sought-after way for customers to connect with your pizzeria. The sticking point for smaller operations, however, is that if the “big guys” are realizing this kind of success in mobile ordering (which is predicted to be a $38 billion industry by 2020), the price of developing and maintaining a mobile app must be cost-prohibitive.
Your customers want fresh, flavorful pizza every time they purchase from your restaurant or shop. However, consistently meeting those expectations across multiple locations and training various staff members can be anything but simple.
Pizza and delivery have been synonymous for decades, and the number of people having it delivered to their doorstep continues to rise. But those customers still expect the same fast, fresh and hot pizza they’d enjoy if they were sitting at a table in your restaurant.
Restaurant success doesn’t happen in a vacuum. It undoubtedly takes commitment by owners/operators, management and the pizza team, but have you considered your customers’ role?
Independence and freedom. You probably heard these two words a lot this past weekend as the country commemorated July 4th. The spirit of the holiday inspired us to have a little “independents” celebration of our own – recognizing and thanking the many independent pizzeria owners/operators who entrust their business and unique, signature creations to Alive & Kickin’ Pizza Crust.
Despite your best efforts, there’s no way to please everyone – and that leads to the occasional customer complaint. Instead of running yourself ragged trying to be all things to all people, accept the fact that you will receive negative feedback from time to time and take comfort in knowing you are not alone.
These days, it’s common to associate customer relationship-building with gaining more social media traffic and followers. Undoubtedly, social media plays an important role in business. But, to paraphrase the Cheers TV show theme song, “Sometimes, patrons want to go where everybody knows their names.”
When your waitstaff is excited and having a great time serving pies, patrons can’t help but feed on the energy. The result? They’ll want to spend more time in your restaurant, and will spend more money when tempted with upsells. Patrons have new flavor adventures. Servers get better tips on higher ticket totals. You make more money. Everyone wins!