The Positively Pizza Blog

Your one-stop resource for insights and tips related to pizza: making, eating, and selling it!


Revealing the Hidden Value of Your POS System

[fa icon="calendar'] Oct 18, 2017 9:26:00 AM / by Dan Pecha posted in General Operations, Restaurant Marketing

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Point of Sale (POS) systems are restaurant industry staples, providing a variety of capabilities beyond what the transaction-oriented name suggests. Some operators with existing POS systems aren’t familiar with the operational efficiencies of lesser used features — and that oversight could be costing them time and money.

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Mobile Apps: Budget-Friendly Solutions for Pizzerias

[fa icon="calendar'] Oct 11, 2017 9:37:37 AM / by Dan Pecha posted in General Operations, Customer Service, Restaurant Marketing

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Given that some of the top national pizza chains garner about 15% of their collective total annual revenue from digital platforms, mobile apps are a viable and sought-after way for customers to connect with your pizzeria. The sticking point for smaller operations, however, is that if the “big guys” are realizing this kind of success in mobile ordering (which is predicted to be a $38 billion industry by 2020), the price of developing and maintaining a mobile app must be cost-prohibitive.

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Results from our Slice of Life Caption Contest

[fa icon="calendar'] May 31, 2017 10:47:13 AM / by Nick Charles posted in Restaurant Marketing

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After weeks of voting and hundreds of submissions, we’ve finally crowned a winner in our Facebook Page’s Slice of Life Caption Contest! Last Friday, Chris Mascio from Gabriel’s II Pizza in Washington Crossing, PA took home the grand prize for his caption below.

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5 Telltale Signs It’s Time for a Pizza Menu Upgrade

[fa icon="calendar'] May 24, 2017 9:33:38 AM / by Dan Pecha posted in Menus & Recipes, Restaurant Marketing

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The average person makes about 200 food-related decisions per day. If some of those choices happen in your restaurant, you want to make sure to put your best foot forward with a menu that’s current, on-trend and appropriately branded. To do so, many menu experts suggest a full upgrade every 12 months.

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Unique Ways to Use Your Pizza Box as a Marketing Tool

[fa icon="calendar'] Apr 26, 2017 9:15:00 AM / by Dan Pecha posted in Restaurant Marketing

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The pizza box is an industry mainstay for transporting pizza, whether it’s take-n-bake, delivery, or leftovers. It’s so ubiquitous, in fact, that many pizzeria owners and operators overlook its potential—and power—as a marketing tool. Don’t miss out on this valuable opportunity!

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How to Know if Your Pizzeria Should Offer Delivery

[fa icon="calendar'] Mar 1, 2017 10:21:00 AM / by Dan Pecha posted in General Operations, Customer Service, Restaurant Marketing

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Pizza and delivery have been synonymous for decades, and the number of people having it delivered to their doorstep continues to rise. But those customers still expect the same fast, fresh and hot pizza they’d enjoy if they were sitting at a table in your restaurant.

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5 Loyalty Programs to Recognize and Thank Your Customers

[fa icon="calendar'] Nov 22, 2016 9:20:00 AM / by Dan Pecha posted in General Operations, Customer Service, Restaurant Marketing

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Restaurant success doesn’t happen in a vacuum. It undoubtedly takes commitment by owners/operators, management and the pizza team, but have you considered your customers’ role? 

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Pizza Shop Seasonal Menu Ideas: On-Trend Pies and Promotions

[fa icon="calendar'] Oct 11, 2016 2:07:06 PM / by Luke Siedow posted in Menus & Recipes, Restaurant Marketing

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According to Technomic’s 2016 Pizza Consumer Trend Report, 39% of patrons say that new and innovative pizza toppings are key to a good pizza and a great experience – a 6% jump from only two years ago.

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4 Questions to Ask Before Adding a New Location

[fa icon="calendar'] Jul 20, 2016 8:51:00 AM / by Dan Pecha posted in Restaurant Marketing

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When business is booming and there’s no sign of a slowdown, the first question that comes to an owner/operator’s mind is often, “Is it time to open a new location?”

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How Non-Traditional Marketing Keeps Pizzerias Competitive and Profitable

[fa icon="calendar'] May 11, 2016 8:25:00 AM / by Nick Charles posted in Restaurant Marketing

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The pizza business is a competitive one, made even more so with the use of social media campaigns and mobile technologies to capture the attention – and mindshare – of patrons. Are small to mid-size pizzerias at a disadvantage in the age of the big guys’ wide reach and the audiences’ increasingly short attention spans? Not necessarily.

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