When business is booming and there’s no sign of a slowdown, the first question that comes to an owner/operator’s mind is often, “Is it time to open a new location?”
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The pizza business is a competitive one, made even more so with the use of social media campaigns and mobile technologies to capture the attention – and mindshare – of patrons. Are small to mid-size pizzerias at a disadvantage in the age of the big guys’ wide reach and the audiences’ increasingly short attention spans? Not necessarily.
It’s estimated that at least 80% of people search for restaurants online. Building a strong social network for your pizzeria is a must-do to keep pace with competitors and to grow business.
With annual sales flirting with $40 billion and a recent spike in cultural popularity thanks partially to celebrity endorsements (and some of their high-visibility delivery pranks), it’s hard to believe that the U.S. pizza restaurant industry has reached the mature stage of it’s life cycle; however, that’s the reality.