Bake these consumer, style, and flavor trends into your pizza program.
As we look to the future, we bet we’re not the only ones with a hankering for what’s up next in the world of pizza. So, our team of experts assembled top internet searches, consumer trends, and our extra-large expertise in the pizza industry to dish up insights to inform your menu offerings, boost your customer loyalty, and increase your profits in 2024.
Want the full spread right now? Download our free, comprehensive guide.
Next-Level Crunch, Creamy and Comforting Texture, and Fresh Veggies
Foodservice insider In-Sight says engaging, heightened textures are something pizza lovers continue to yearn for. They describe this texture as “enhanced crunch,” and it’s the perfect complement to another of 2024’s biggest food trends: creamy and comforting.
If you’re wondering how to harness these insights as part of your pizza program, we’ve got a menu-load of ideas. Try pairing creamy, indulgent ingredients with crunchy toppings like toasted lentils or crispy pancetta.
Alternatively, we invite you to lean into another trend pizza eaters are interested in seeing on their pies: surprising veggies and greens, including green onion, kale, and arugula. A crispy kale pizza with crunchy thin crust and creamy cheeses hits on all three of these big taste trends—and is a likely frontrunner for your menu.
Perhaps as a long-term result of being cooped up during the pandemic, consumers have the travel itch. And this wanderlust is influencing their eating habits. Booking.com calls aspiring global foodies “culinary excavators,” saying they are “leaning on gastro-tourism to embrace the unique history, geography, and produce that makes for one-of-a-kind cuisine that will awaken the senses.”
For restaurants, retailers, and convenience stores hoping to deliver an international flavor experience to their customers (with no need for a plane ticket), here are key takeaways to savor:
- Indian flavors are among the fastest-growing pizza flavors
- Internet users are more frequently searching for Thai pizza and Thai peanut pizza
- Some of the top ingredients in snacks and frozen foods are sesame seeds, ginger, jerk, spicy honey, miso, and tahini
- Asian ingredients like chaat masala, Kashmiri chili, and togarashi are also resonating with one-third of consumers
Emerging Localized Pizza Styles
Detroit-style pizza might have been head cheese in 2023, but 2024 will be the year of the Roman and Brooklyn-style ‘zas.
What is Roman-style pizza?
Also known as pizza al taglio (“pizza by the cut”) or pizza romana, Roman-style pizza is a rectangular pizza with a crisp, airy crust. It’s topping-friendly, so there’s no need to hold back—add all the meats, veggies, sauces, and cheeses your heart (and stomach) desires.
What is Brooklyn-style pizza?
If we asked you to name the places where pizza is most beloved, we’d bet your top two answers would be Italy and New York. You’d be right, as the Big Apple is known as the pizza capital of the USA, with nine of the top 50 pizzerias in the country being located in Brooklyn and Manhattan.
The Brooklyn borough has a pizza style all its own, and it’s a style that consumers are searching for in 2024. Brooklyn-style pizza is large when compared to other styles and characterized by a thin, stretched crust. These pies are typically topped simply, and with a very particular half-mozzarella-half-provolone cheese blend.