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5 Reasons to Adopt the Take 'n' Bake Trend

June 22 2016 by Nick Charles

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With a proven track record of sustained category growth, there’s no doubt take ‘n bake pizza is a natural customer pleaser, primarily because it fits their ever-busy lifestyles while still providing a quality dining experience.

Delighting customers is first on the list of reasons why you should include take 'n' bake options on your menu, followed closely by:

Speed of service

Baking time occurs entirely in customers’ homes, saving your operation the related time and overhead costs

Refreshed merchandising

Take 'n' bake gives you another way to promote and sell your delicious pies, maximizing the impact of your storefront

Availability to food stamp recipients

Take ‘n' bake pizzas qualify for purchase by SNAP and EBT programs, which is mutually beneficial – it provides a quality food option that benefits recipients and increases your revenue stream

Freshness

Making pizza in their own oven on their own schedule gives customers an elevated perception of pie freshness

Value

Compared to casual dining or home-delivered meals tagged with service fees, take 'n' bakes are more cost-effective and just as delicious and nutritious

To successfully add take 'n' bake pies to your offerings, follow these simple pre-launch steps:

  • Order ingredients in greater quantities to ensure you won’t run out
  • Add storage and proofing space, if necessary, to accommodate dough needs
  • Operate within your kitchen and baking capacity so you don’t disrupt your existing dine-in and delivery services
  • Market take n’ bake availability early and often to maximize profitability and avoid wasted ingredients and labor costs

Considering take take 'n' bake pizza at your operation? Read our tip sheet below for more info!

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Categories: General Operations

Nick Charles

Written by Nick Charles

President, Alive & Kickin' Pizza Crust
Nick has been in the pizza dough business for more than 20 years. He heads up the company’s customer development and service (making sure they’re always happy with our product and our processes) and manages the overall business. It’s a big job, and he’s the right guy to do it!