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The Best Crust for Your Frozen Pizza: 3 No-Fail Options

April 21 2021 by Luke Siedow


A year like 2020 would send anyone straight to comfort foods. Grocery store trends prove it out with familiar, trusted brands seeing an uptick in sales and familiar, trusted foods following suit. Not surprisingly, frozen pizza sales in U.S. grocery stores jumped to $5.47 billion in 2020 — a nearly $500 million increase over 2019 numbers.1

However, indulgent eating has sent 43% of Americans on a quest for healthier lifestyles.2 While many customers still want the soul-satisfying chew of a loaded pizza with a substantial crust, 60% of pizza lovers claim thin crust as their favorite.3 This leaves grocers and retailers needing to find a balance between both preferences.

Is There A “Best” Frozen Pizza Crust?

Sure, the decision could be complicated — but it’s not when you’re working with Alive & Kickin’.

We have par-baked crusts in the thicknesses and recipes you need for the absolute best frozen pizza. Our Cobble Hill line performs — and satisfies — like none other. The combination of quality ingredients and par-baking makes each pizza crust easy to handle, ready for prep, and oh-so-delicious when final-baked in any traditional oven.

  • Cobble Hill Hand-Tossed Style Crusts offer a traditional look, thickness, and amazing frozen pizza crust integrity that make them ideal for those gotta-have-loaded-pizza comfort food moments.
  • Cobble Hill Thin and Ultra-Thin Crusts offer flaky crisp texture and light bite. The cracker thin profile is appealing to thin crust fans and those looking for a less-filling alternative to pies with hand-tossed crusts. Definitely a contender for the best frozen pizza!

Don’t Ditch the Deli

Frozen pizza has a huge following and loyal buyers, but grocery store delis give customers yet another fantastic option! Authentic Wood-Fired Crusts are not only great for frozen pies, they also make take and bake a premium experience. Natural bubbling, appealing texture, and subtle smokiness is a hit with customers who want pizzeria-quality final bakes at home.

As pizza continues to dominate sales and customer mindshare, offering the best frozen pizza crust is imperative. Learn about more about par-baked crust options in the guide below!

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1Statista, Frozen pizza sales United States 2015-2020, Undated

2Forbes, Food Trends Forecast 2021: Being Healthy In A Post Covid-19 World, October 19, 2020

3Street Directory, It’s All About the Crust — Why We Love Pizza, Undated

Categories: Pizza Crust, Grocery Stores

Luke Siedow

Written by Luke Siedow

Corporate Chef, Alive & Kickin' Pizza Crust
Not only is Luke a trained culinologist, but he has managed a successful pizzeria – and currently owns one! Luke brings value to a number of areas throughout Alive & Kickin’, including sales, culinary, and product showings – experience that makes him able to solve even the trickiest challenges operators face. Luke is also the face of Alive & Kickin’ in many of our demo videos!